Have you read THINK & GROW RICH yet? This is one of my favourite books about business success!

Over 80 years ago, journalist Napoleon Hill studied more than 500 self-made millionaires, including Andrew Carnegie, Henry Ford, and Charles M. Schwab, to find a formula for success. His interviews and research culminated in the 1937 bestseller “Think and Grow Rich.”

The book is centred around the seventeen steps to riches which he claimed to be the secret to building wealth.

Napoleon Hill's seventeen principles of success have changed my mindset and brought me more confidence to achieve my goals as an entrepreneur.

For me, all of Napoleon Hill's 17 principles of success are AWESOME, but there is one that I love the most.

In this post, I am describing all the 17 principles, but I decided to create a video to talk about one specific principle that I love very much and have applied in all areas of my life to succeed.

Here are Napoleon Hill's 17 principles:

1. Definiteness Of Purpose: Purpose is the starting point of all achievement. Without a purpose and a plan, people drift aimlessly through life.

2. Mastermind Alliance: The Mastermind principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common definite objective. Success does not come without the cooperation of others.

3. Applied Faith: Faith is a state of mind through which your aims, desires, plans and purposes may be translated into their physical or financial equivalent.

4. Going The Extra Mile: Going the extra mile is the action of rendering more and better service than that for which you are presently paid. When you go the extra mile, the Law of Compensation comes into play.

5. Pleasing Personality: Personality is the sum total of one’s mental, spiritual, and physical traits and habits that distinguish one from all others. It is the factor that determines whether one is liked or disliked by others.

6. Personal Initiative: Personal initiative is the power that inspires the completion of that which one begins. It is the power that starts all action. No person is free until they learn to do their own thinking and gain the courage to act on their own.

7. Positive Mental Attitude: Positive mental attitude is the right mental attitude in all circumstances. Success attracts more success while failure attracts more failure.

8. Enthusiasm: Enthusiasm is faith in action. It is the intense emotion known as burning desire. It comes from within, although it radiates outwardly in the expression of one’s voice and countenance.

9. Self-Discipline: Self-discipline begins with the mastery of thought. If you do not control your thoughts, you cannot control your needs. Self-discipline calls for a balancing of the emotions of your heart with the reasoning faculty of your head.

10. Accurate Thinking: The power of thought is the most dangerous or the most beneficial power available to human beings, depending on how it is used.

11. Controlled Attention: Controlled attention leads to mastery in any type of human endeavour, because it enables one to focus the powers of their mind upon the attainment of a definite objective and to keep it so directed at will.

12. Teamwork: Teamwork is harmonious cooperation that is willing, voluntary, and free. Whenever the spirit of teamwork is the dominating influence in business or industry, success is inevitable. Harmonious cooperation is a priceless asset that you can acquire in proportion to your giving.

13. Adversity & Defeat: Individual success usually is in exact proportion of the scope of the defeat the individual has experienced and mastered. Many so-called failures represent only a temporary defeat that may prove to be a blessing in disguise.

14. Creative Vision: Creative vision is developed by the free and fearless use of one’s imagination. It is not a miraculous quality with which one is gifted or is not gifted at birth.

15. Health: Sound health begins with a sound health consciousness, just as financial success begins with a prosperity consciousness.

16. Budgeting Time & Money: Time and money are precious resources, and few people striving for success ever believe they possess either one in excess.

17. Habits: Developing and establishing positive habits leads to peace of mind, health, and financial security. You are where you are because of your established habits and thoughts and deeds.

I hope you enjoyed reading this post and watched the video to find out what is my favourite principle.

And if you want your company to stand out from your competiton

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You want your company to stand out on social media but have no idea where to start.

This video will show you how you can create compelling video content for your marketing strategy to get new leads organically every day.

Video content has become the most fantastic marketing strategy for your company's growth for so many reasons.

One of them is that video is the most potent content medium for storytelling and education because 65% of people are visual learners.

According to Cisco, 81% of consumer internet traffic in 2021 comes from internet video traffic which confirms that the world has many visual learners.

I love videos because we can add all the elements we need to communicate well and create connections.

Yes, it can be scary.

I didn't feel comfortable on camera a few years ago because I have been behind the camera my entire life helping my clients be confident. But it was tricky for me when I had to face it. Then I practiced and practiced until I nailed it. So can you.

On top of that, video is perfect for you to be found on Google because Google owns Youtube, and their algorithms work perfectly together.

It doesn't stop here. Video content marketing also incorporates different strategies for you to gain leads, such as email marketing and webinars.

Now that you know the importance of having videos as part of your marketing strategy, here are five tips to help you create compelling video content for your marketing strategy to get new leads organically every day.

Target Market

There is no success in any marketing strategy without you knowing who your target market is. If your target market is enormous, you can even narrow it down because it makes it easier for you to connect with a small group of people than with the entire world.

Trust me; in content marketing, it’s essential you know who your ideal clients genuinely are because the more you know them, the more valuable content you can create for Google to rank your website higher.

Focus On Your Ideal Client's Pain

What do we do when we want to find something out? We go on Google!

We research the solution to the pain we have at the moment.

Your ideal clients do the same. So, creating video content based on their pain bringing the perfect solution to their problems will help you attract them big time.

Use Sales Funnel To Plan Your Video Content Marketing Strategy

In video content marketing, we use the SALES FUNNEL SYSTEM to build a sales strategy, so you don’t waste your time only creating content without making sales. You don’t need a lot of videos. All you need is a great strategy that works.

At the top of the funnel, that’s when we need to get attention from our ideal clients, so we create content to attract them. At this point, you will attract many people, which we call cold leads during this phase.

For the second phase of the funnel, we will need to create video content that brings trust. That’s a moment of nurture so that these cold leads will become warm leads, but they will only be ready to contact you when they become hot leads.

Some hot leads are very undecided because there might be many objections in their minds, so we need to create video content to clarify these objections in their minds and encourage them to buy from you.

Create Entertaining Videos

Create entertaining videos that are extremely valuable in educating your ideal clients without fearing giving too much because of your competitors.

If your competitors come to your website to steal anything from your business, you are already on the top of your market.

Create videos that touch your ideal clients’ souls. Your video content marketing needs to stand out and make a difference in your clients’ lives.

Marketing is beyond making sales. Marketing is about creating connections, building relationships, making a difference in this world that brings sales to you automatically. You are a leader who can make this world a better place through your company using video content marketing.

Optimize Your Videos For Conversions

The internet is the most crowded place on this planet, so your video content won't stand out if you don't optimize them for success.

Optimizing your videos will help your ideal clients find your content on search engines and click on them. That's when a relationship starts.

So, you will need to have a terrific SEO strategy in place to be able to get results from your video content marketing in which includes:

a juicy topic for your videos, hashtags, a clear description describing what your video is about, a stunning thumbnail, and apply some nerd data, so Google can recognize your video content and deliver it to the right people.

I hope you could learn how to stand out with video content marketing.

You can apply these principles I taught you today to all the strategies that involve video content marketing.

I am delighted you are here!

Please feel free to send me a message or book a Zoom meeting call to see if video content marketing is an excellent fit for your company. You can find my information in the links below.

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How to make your company stand out online and gain new leads organically without paying thousands of dollars in Google Ads per month for the rest of your life?

When we need to buy something, we reach our network to ask friends if they know a company for a referral, or we ask search engines such as Google and YouTube, right?

The internet has become our favourite place to find companies. Your product or service is the solution to many people's problems. You know, they can find you online, but you have no idea how. Well, by the end of this video, you will learn how to make your company stand out in this big crowd we call the internet.

Create Valuable Content

Create valuable content focused on your ideal client's pain or desire.

Content marketing does not directly promote your company but attracts your ideal clients daily with strategies based on the solutions to your ideal client's pain.

That's why you must have a target market or, even better, to have a persona because the more you know your ideal clients, the better you can communicate with them, which makes you stand out.

This kind of content is not focused on selling yet, but on bringing leads organically to your website.

The sale is just a consequence of this process. As an example, let me say that I need to go to Vancouver for my city, which is Delta. In this case, my problem is I don't know how to go to Vancouver. And the solution is how I am arriving in Vancouver fast and safely. So when I Google it, Google brings me this website that shows me a way to get there from my home by bus or by subway or by taxi or by car.

The same happens to your company.

You can create valuable content, so your ideal clients will find you.

In content marketing, we create a strategy based on a sales funnel to keep you standing out in all the phases of this funnel, from the top when your ideal clients find you to the bottom of the funnel when you make sales.

Use Visuals To Communicate Effectivelly

Use the power of visuals on your website to communicate effectively.

Approximately 65% of the population are visual learners. So we will likely have many clients to be part of this group.

Visual learners are often called spatial learners, and unsurprisingly, they learn and remember best through visual communication.

This means that using images and videos on your website to communicate with your ideal client works best to understand what you have to offer.

Create A Blog With Videos

A business blog is a great way to attract your clients and educate them through relevant content. In this sense, it is essential to bet on producing relevant and informative content by adding videos when creating your blog.

Why adding videos to your blog can make a huge difference?

Because Google owns YouTube, and their algorithm works perfectly together to benefit you.

When you have videos on our website, it helps rank your website higher on Google, besides being the best tool to communicate with visual learners.

In addition to showing your ideal clients the usefulness of your products and services, a blog with a meaningful marketing strategy brings trust.

It is true for any niche, especially the business to business market.

Share Your Brand Stories

Share your brand stories. Telling a brand's story goes beyond content marketing, focusing on technical issues, keywords, and SEO to convert your business.

The story of a brand is about the spirit of that company, how it manages to capture your ideal client's heart.

Here we're talking about emotion, which will generate loyalty and highly qualified engagement.

So you see, the goal here is to share a vision, a brand's value, the impact it makes in a video format that is appealing to your ideal clients.

Send An Email Marketing

Email marketing is one of the strategies a lot of companies use.

You can use it to maintain a good relationship with the remaining clients you have or keep reminding leads that haven't bought from you yet that you are here with your arms open to welcome them as your ideal client.

That way, you will be able to send video content, rich materials, or even share items that your ideal clients show interest in, enriching the connection between you.

Some clients buy from you instantly, and others take a long time.

So that's when email marketing can help you stand out from your competition, making it impossible for your ideal clients to forget about you.

Are you ready to start getting attention from your ideal clients online?

I hope these tips are an excellent start for you to start innovating your company and attract many clients organically.

Please feel free to book a zoom video call with me to see how video content marketing can help you grow your business.

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